Design is everything that can make or break a brand because it’s the first impression defining how it is perceived and remembered.
The design of your webpage shapes the first impression, with 94% of people forming their opinions based on visual appeal. Customers who encounter a confusing or unattractive landing page will likely leave immediately.
Moreover, 48% of users consider website design/landing page as the top factor in defining a brand’s overall credibility. It takes a customer maximum of 50 milliseconds to create an opinion about your brand.
This highlights the need for a compelling, intuitive webpage design that instantly captures attention and builds trust. A well-executed landing page design can make all the difference by ensuring your page is visually appealing, easy to navigate, and optimized for conversion.
But how to create a landing page that can hook your audience in those 50 milliseconds, maximizing conversions and ROI?
Creating a landing page requires just more than an attractive design; it must be user-friendly, optimized for speed, and aligned with your brand’s messaging.
So, in this article, we will explore key design strategies for creating a high-converting, user-centric landing page that will drive maximum ROI for your business in 2025.
What is a landing page?
| A landing page is simply a webpage where users land on after clicking a specific link. Landing pages are single web pages created to attract an audience to take an action. |
Image Source: Topal
Typically, they are used at the end of a marketing campaign, guiding users to take a particular step, such as filling out a contact form, purchasing a product, or subscribing to a service.
Unlike general web pages, landing pages are highly focused, with a clear and single objective: to convert visitors into customers. Optimizing landing pages for specific campaigns helps businesses boost marketing efforts, track performance, and increase conversion rates, making it a key element in any digital marketing strategy. Learning how to make a landing page that effectively captures attention and encourages action can significantly enhance your marketing outcomes.
A good landing page helps a brand to:
- Generate leads and Maximize ROI
- Increase Conversion Rate
- Converts visitors into potential customers
- Enhances User Experience
- Turns email subscribers into customers
- Builds Customer Loyalty and Retention Rate
What Should Be Included in a Landing Page?
An attention-grabbing landing page must include a mix of clear messaging, engaging content, strong visual appeal, and elements that build trust. So, what should a landing page include? Here are some of the main elements you need to consider:
1. Banner or Hero Image
It can be an image of the product in use, or a graphic or video that communicates your core message and elevates the design of the landing page. The hero image must set the tone for the whole landing page.
- You can use a full-screen banner for a dramatic effect that immediately grabs the visitor’s attention for your brand or product.
2. Navigation Links
Navigation links help guide visitors through the landing page, ensuring they can quickly access key sections and information.
- Navigation links provide smooth transitions between different parts of the site, such as features, benefits, pricing, or contact sections.
- They should use concise labels, such as “Features,” “Pricing,” or “About Us,” so users know exactly where they will be taken
Ideally, your primary navigation menu should contain no more than 7 links, with 4-5 being the optimal number.
Image Source: Pinterest
3. Attractive Headline
Your headline is the first thing visitors will see, so it must convey your unique value proposition. It should immediately grab attention and let visitors know what you offer.
4.Subheadline
The subheadline supports the headline by providing further explanation or context.
It should clarify the value, offer, or benefits, giving visitors a reason to continue reading.
5. Call to Action (CTA)
A powerful CTA tells the user exactly what you want them to do.
Make it visible, action-oriented, and urgent, such as
“Start Your Free Trial” or “Claim Your Offer Now.”
10 Best Practices for Creating Good Landing Pages in 2025
Image Source: moosend
As brands focus on maximizing conversion rates, choosing a landing page design service that delivers effective, result-driven solutions is essential.
Do you know? the landing page builder industry is projected to reach a market size of USD 733.79 million in 2025.
To grab the audience’s attention in the first few seconds, here we list some of the best practices for the landing page to increase your conversions in 2025.
1. Craft a Clear and Engaging Headline
A headline is your first chance to capture attention and should spark curiosity right away. Focus on your audience’s pain points and offer a clear solution.
- Speak to their needs, and promise a benefit that makes them want to learn more.
- Use a hook, a surprising stat, a question, or a clever twist—to grab attention and keep it simple.
According to a survey, 8 out of 10 people will read the headline, but only 2 out of 10 will continue to read the rest of the landing page.
- Make your message clear and concise, and let visuals enhance your point.
2. Use a Responsive Design
A responsive design ensures your content looks great on any device, whether it’s a desktop, tablet, or smartphone. With more people browsing on mobile, this is essential for keeping visitors engaged.
- Incorporate flexible layouts, readable text, and clickable buttons that work across devices. A responsive design shows your audience that you care about their experience and makes it easier for them to take action.
3. Focus on a Single Goal
When designing a landing page, clarity is key.
Focus on one primary goal you want visitors to accomplish—making a purchase, signing up for a newsletter, or downloading a resource. Visitors are more likely to complete an action when they don’t have to figure out what to do next.
4. Use High-Quality Visuals
What makes a good landing page is the perfect use of visuals across the whole webpage. High-quality visuals enhance your landing page by making it more engaging and professional.
More than 73% of consumers are likely to purchase brands that feature high-quality visuals on their web pages.
- Images: Use images that align with your brand and the message you are conveying.
- Videos: Short, engaging videos are a powerful tool on landing pages, as they can explain a product or service quickly.
- Infographics and icons: These can make complex information easier to digest, break up large chunks of text, and visually guide users through the page’s content.
5. Optimize for Mobile Users
A good landing page delivers a smooth experience across all devices, especially mobile.
With more than 63.38% of global web traffic coming from mobile devices, optimizing your landing page for mobile is essential for success.
- Fast Loading: Optimize images and scripts for quicker loading.
- Simplified Navigation: Make menus and CTAs easy to use on small screens.
- Thumb-Friendly: Position key elements within easy reach for thumb navigation.
6. Highlight a Strong Call-to-Action (CTA)
A clear, visible CTA can increase your conversion rate by more than 161%.
Place it in prominent locations, especially at the end and use action-oriented phrases like
“Get Started” or “Sign Up Now” to encourage clicks.
Do you know? Placing CTA at the end of the product page can drive conversions by 70%.
The CTA should stand out with a contrasting color, making it easy to find. Keep the message short and direct so users know exactly what action they are taking.
7. Keep the Design Clean and Simple
A clean and simple design ensures your landing page isn’t overwhelming. Cluttered pages can confuse visitors and lead to higher bounce rates.
When designing, prioritize a minimalist approach with ample white space.
- Focus on the essential elements—images, CTAs, and key information. Avoid unnecessary distractions that might divert attention.
- Ensure your design reflects your brand identity through consistent color schemes, fonts, and visual style. This builds trust and familiarity with your audience.
8. Share Competitive Insights
Giving your visitors insights into how your product or service compares to competitors can help build trust and inform their purchasing decisions.
- Comparison Charts: Create a comparison chart that highlights your product’s advantages over similar options in the market.
- Customer Testimonials and Reviews: Include customer reviews or testimonials that provide social proof of your product’s value.
About 92% of business buyers read reviews and testimonials before making a purchase decision.
- Market Positioning: Clearly explain how your product fills a gap or offers something unique in the market, showcasing its distinct benefits.
Image Source: Trustpulse
9. Personalize Content for Different Audiences
Personalization increases engagement by addressing the specific needs and preferences of various audience segments.
- Use dynamic content blocks that change depending on who visits your page, such as location-based offers.
- Different audiences may require different calls to action. Adjust your CTAs based on user behavior, such as showing a “Sign Up Now” CTA for new users and a “Get Exclusive Deals” button for returning visitors.
- Create audience segments based on demographics, behavior, or past interactions to personalize messages that speak directly to each group’s needs.
10. Test and Refine Continuously
Landing pages need constant testing to ensure they are performing optimally. Small adjustments can lead to significant improvements in conversion rates.
1. A/B Testing: Test different versions of your landing page to see which performs best. You can experiment with headline variations, CTA placements, images, or even different color schemes.
According to Hubspot, you can run an A/B test like:
Navigate to Content:
- For Website Pages, go to Content > Website Pages.
- For Landing Pages, go to Content > Landing Pages.
Select Your Page:
- Click the page name, then go to File > New > Run A/B test.
- In the dialog box, click Next.
Create Variations:
- Name each page variation and click Create variation.
Edit Content:
Modify each variation. Test variables like:
- Offers: Different content offers (e.g., ebook vs. consultation).
- Copy: Paragraphs vs. bullet points or shorter vs. longer text.
- Images: Different images for conversion impact.
- Form Fields: Test form length (email only vs. more fields).
2. Heatmaps and Analytics: Use heatmaps to visualize user engagement and understand which areas of the page attract the most attention.
3. Iterative Improvements: Landing page optimization is an ongoing process. Continuously refine elements based on user feedback, test results, and performance metrics to achieve the best possible outcome.
Smart Pages for Smart Brands—Collaborate with Exposure Post
Make 2025 a year of ultimate digital success with Tangance’s expert landing page design service. We specialize in crafting high-converting, user-friendly landing pages that promise to convert visitors into potential customers. Whether you are launching a new product or aiming to boost conversions, our expert team ensure our designs align perfectly with your brand’s vision and mission statements.
From high-quality visuals to the perfect placement of elements on the landing page, we focus on every detail to create an engaging user experience that drives results.
